# Yondem Closed-Loop Architecture · 2026-05-16
**Status:** Living document · maintained on VM at /opt/yondem/state/closed_loop_map.md

## Phase 1: PRODUCT (built)
- P1 EU AI Act Toolkit (LIVE Gumroad)
- P2 DACH Asset Vault (bundled, ready)
- P3 40-Industry Prompt Pack (bundled, ready)
- P4 Compliance Audit Workbook (bundled, ready)
- P5 HACI Hukuk TR Pack (bundled, ready)
- P6 Liyakat Cookbook (bundled, ready)
- P7 Bridge OSS Companion (bundled, ready)
- Aviation Premium-Bundle (bundled, ready · for 30 CEO-Pipeline)

## Phase 2: ACQUISITION (in progress)
- LinkedIn-Post DE (ready, awaiting CSV-Segmentation)
- Reddit DE x3 (ready)
- Substack DE/EN (ready)
- Twitter Thread DE/EN (ready)
- **30-Airport Email-Pipeline** (TO BUILD)
- **Press-Outreach DE-Tech-Media** (Heise, c't, Golem, t3n) (TO BUILD)
- **Free-Preview-PDF (10-page Lead-Magnet)** (TO BUILD)
- **Quora/Stack-Answers** (manual, ongoing)

## Phase 3: CONVERSION (Gumroad)
- Listing copy clean (done)
- Cover image (done)
- Discount LAUNCH50 = $10 off (done)
- **A/B-Testing of headlines** (TO ADD)
- **Cross-Sell-Matrix in listings** (TO BUILD)

## Phase 4: ONBOARDING (after purchase)
- **Welcome-Email auto-trigger** (TO BUILD via Gumroad-Webhook)
- **Implementation-Checklist email Day 3** (TO BUILD)
- **Cross-sell email Day 7** (TO BUILD)
- **Testimonial-Request Day 21** (TO BUILD)

## Phase 5: RETENTION + UPSELL
- **Update-Distribution monthly newsletter** (TO BUILD)
- **Cross-Sell from P1 → P4 + Aviation** (TO BUILD)
- **Upsell P1 €39 → P1-Aviation Premium €499-2999** (TO BUILD)
- **Team-License upgrade flow** (TO BUILD)
- **Affiliate Program for Lawyers / Consultants** (TO BUILD)

## Phase 6: ADVOCACY
- **Testimonial collection** (TO BUILD)
- **Case-Study from Yondem's own implementation** (anonymized, TO BUILD)
- **LinkedIn-Recommendation Request** (TO BUILD)
- **Refer-a-Friend €5 credit** (TO BUILD)

## Phase 7: OPERATIONS (back-office)
- **Gumroad-Webhook → Sales-DB Auto-Import** (TO BUILD — token erforderlich)
- **EU-VAT Auto-Tracker (Gumroad MoR + sevDesk-mock)** (TO BUILD)
- **Refund-Reasons-Tracking** (TO BUILD)
- **License-Key-System** (TO BUILD — phase later)
- **Customer-Data-Erasure (GDPR Art.17) workflow** (TO BUILD)

## Phase 8: ASSET-REUSE LOOP (Yondem-specific)
- **Customer-Feedback → Yondem-Bridge Memory** (TO BUILD)
- **Asset-Library auto-enrichment from Bridge-Logs** (existing, needs hookup)
- **Self-Healing Sensors for failed deliveries** (existing, extend)

## Phase 9: ANALYTICS
- **Sales-Funnel-Analytics in battle.html** (TO BUILD)
- **Cohort-Analysis (LAUNCH50 vs full-price buyers)** (TO BUILD)
- **Channel-Attribution (LinkedIn vs Reddit vs Twitter)** (TO BUILD)
- **Refund-Rate-Tracking** (TO BUILD)

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*This map is the source-of-truth. Tickets reference Phase-letter (e.g. "P2-PressOutreach").*